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Client
Second Stage
Duration
Eight Weeks
Role
UX Designer
Project Brief
Second Stage Theater, our client based in New York City, specializes in producing contemporary American plays by both emerging and established playwrights. Currently, ticket purchases can only be made through Second Stage’s website. I have been tasked with creating a mobile app for Second Stage to offer visitors an alternative, easy way to purchase tickets for their favorite plays.
The Problem
Second Stage needs to explore alternative ticket sales platforms to broaden its audience base. The goal is to design a mobile app solution that enhances the ticket purchasing experience for theatergoers, eliminating the need to browse a website or visit a physical ticket booth to purchase tickets.
The Solution
A hassle-free and intuitive booking experience for both theater enthusiasts and casual visitors, enabling them to effortlessly browse available shows, time slots and seating, and purchase tickets for their favorite performances.
Users can easily search and filter all available shows based on dates and price range. Additional search tags help reduce visual clutter on a mobile screen, allowing users to fine-tune their search results.
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Seat selection is quick and easy. Users can effortlessly choose their preferred options either through a drop-down menu or aninteractive seating map. Selected seats and their prices are clearly visible at a glance.
A simple checkout process reduces the customer drop-off rate. A shortcut in the profile section provides quick access to purchased tickets.
